By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Village SquareVillage Square
  • Culture
    • Arts & Entertainment
    • Festivals
    • Heritage
    • Music
  • Cuisine
  • Travel
  • Trailblazers
  • Climate
  • In Visuals
    • Photo Essays
    • Videos
  • Spotlight
    • Education
    • Gender
    • Governance
    • Ground Report
    • Health & Well Being
    • Her Life
    • Livelihoods
    • Sports
    • Technology
    • VS Postcards
Village SquareVillage Square
Search
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Ground ReportLivelihoods

Golden empowerment: Women effect change through turmeric

By Anisha Roy
Published June 20, 2024
Share
5 Min Read
SHARE

Turmeric – one of the most common ingredients in Indian kitchens – is transforming people’s lives and livelihoods. And it is women who are behind this transformation in Chundri, a village in Gumla district of Jharkhand.

The women from Chundri who had no prior experience in turmeric cultivation or processing, learned everything from scratch – how to grow turmeric, how to run a processing unit and how to market their products – and tasted success in their ventures.

Enterprising women 

Thirty women each from Chundri and Ichha Bakhri villages participated in a 10-day training programme organised in both the villages by Mlinda Charitable Trust (MCT), with financial support from National Bank for Agriculture and Rural Development (NABARD). 

Women attend a training programme on turmeric value chain. (Photo by Bishant Kumar, MCT)

The women learned everything, from turmeric cultivation to bookkeeping, during the training. 

“We realised that turmeric is a product used in every Indian household,” said Radhika Devi, one of the participants in the training. “So we decided to explore this golden opportunity.”

Forty of the participants have turned to turmeric cultivation, while three of them – Radhika Devi, Manmeet Devi and Rani Devi – took the lead in running a turmeric processing unit.

Harnessing solar power

The women operate their turmeric processing unit using power from a solar mini-grid which ensures a reliable and sustainable source of electricity. This not only supports their business but also symbolises a broader commitment to clean energy and rural development.

Some women of Chundri village have taken up turmeric cultivation. (Photo by Bishant Kumar, MCT)

“Solar power has been a game-changer for us,” said Manmeet Devi. “We no longer have to worry about voltage fluctuations or power cuts. Solar power helps us to work efficiently.”

Challenges and opportunities

The women are currently selling their products in 10 of the 18 panchayats in Ghaghra administrative block under which Chundri falls. They also sell them in the local and weekly markets at Ghaghra, Gumla and Ranchi.

The women do face some challenges, such as finding the right technology to process raw turmeric into turmeric powder and accessing bigger markets. But they are determined to overcome these obstacles.

The women sell the turmeric in 10 of the 18 panchayats in Ghaghra administrative block of Jharkhand. (Photo by Bishant Kumar, MCT)

“We are learning every day,” said Rani Devi. “We know we need to work on our packaging, customer base and turmeric processing technology, to reach a wider market.”

With the help of MCT, they are now looking for bulk orders and exploring new markets for their products.

Inspiring change

The women’s initiative has had a ripple effect on their community. Radhika Devi’s leadership has inspired neighbouring villages to start similar ventures.

By encouraging local farmers to cultivate turmeric, the women have also boosted agricultural productivity and ensured fair prices for the produce. This holistic approach highlights the broader impact of women-led enterprises on community development and sustainability.

The women no longer have to rely on their husband or family members for money. They can buy things for their children or the family as and when they need.

Women of Chundri who have turned farmers show off their harvested turmeric. (Photo by Bishant Kumar, MCT)

The women have also been able to address social issues like alcoholism and abuse.

“This venture has empowered us in ways we never imagined,” said Radhika Devi. “We are not just running a business; we are transforming our community.”

The women’s success that has inspired others to follow in their footsteps is a testament to the power of skill development, collective action and women’s leadership in driving rural development and economic empowerment.

The lead image on top shows turmeric being processed at a solar-powered unit in Chundri, a village in Gumla district of Jharkhand. (Photo by Bishant Kumar, MCT)

Anisha Roy is the Lead – Monitoring Evaluation and Learning at Mlinda Charitable Trust.

Share This Article
Facebook Email Print
Previous Article Patiala sisters balance school, goat farming to reap success
Next Article Women wedding photographers click in Kashmir
Eco-friendly swaps to beat plastic
Climate Village Vibe
The invisible women farmers
Ground Report Livelihoods
The many faces of mask art in India
Arts & Entertainment Culture Heritage
A case for A2 – milk with a conscience 
Cuisine Livelihoods

You Might also Like

Dacoit’s den to dairy hub: The story of a Chambal village

June 14, 2025
Lambani women such as Somi Bai, who prefer to wear their traditional phetiya-kanchali dress are happy to keep their embroidery tradition alive. (Photo by Amoolya Rajappa)

Lambani embroidery makes a fashion statement

November 21, 2018

Let’s align rural aspirations with rest of India

July 31, 2018
Workers of the closed Nirpania tea garden are earning a pittance from their hard labor (Photo by Gurvinder Singh)

Workers of closed tea gardens struggle to make a living

April 22, 2022
Show More
Village Square

From food, culture and travel to the spotlight news and trailblazers making rural India a more equitable place, Village Square is your window to the vibrant world of rural India. Get the village vibe here.

  • Home
  • Spotlight
  • Ground Report
  • Her Life
  • Photo Essays
  • Youth Hub Events
  • About Us
  • Contact Us
  • Be a contributor
  • Careers
Subscribe to newsletter
Get Published in VS
© 2025 Village Square. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?